CFA Society Melbourne

CFA Institute launches Brand Campaign

Greetings CFA Melbourne Members,

This note is to let you know that the CFA Societies of Australia will launch a national Brand Campaign across a number of media channels across Australia commencing on Monday 18th July. A more formal media release will come out from CFA Societies Australia on that day.

Why the early notice? There will be some prominent media exposure that you will see, for example industry publications, electronic billboards in both small format in office buildings and in large format in outdoor locations, and you can get involved to spread the message.

One in particular will be on the large electronic billboard above the Young and Jackson Hotel on the corner of Flinders St and Swanston St.

We are encouraging a ‘Flash Mob’ of CFAs from 8:00-8:30am on Monday 18th July on the Federation Square corner opposite this billboard with members, CFA Melbourne Board and volunteers taking group photos with the billboard in the background.

We encourage members to take more photos of themselves and the outdoor ads and post on twitter and other social media with the tag #CFADifference and #CFASocietiesAus.


Graeme Bibby, CFA
President, CFA Society Melbourne